Totaling more than 45 million individuals, Hispanics are the largest
minority in the United States and have reached a critical mass online.
As the fastest growing segment of the online population, the Hispanic
online market has emerged as one of the most attractive and lucrative
customer segments on the Internet. Online Hispanics are young,
affluent, and responsive to targeted online experiences that appeal to
their language needs and cultural predispositions. The US Hispanic
market online represents an attractive opportunity for companies
looking to grow market share and increase revenue.
Mobile social networking consumers tend to be young and ethnically
diverse compared to the US population. Mobile social networkers are
younger than users of social networks on a computer where only 12% are
teens and most are over 25 (comScore, 2008). source mojospace report
The Indianapolis Colts Make A Play For The Latino Sports Fan
source Hispanic Market Weekly
Published: July 24, 2009
The Indianapolis Colts have few problems drawing fans to Lucas Oil Stadium, their sparkling year-old home.
The National Football League team easily sold out all of their 2009
home games. In fact, the team is so popular that it has waiting lists
for both club seats and season tickets. Getting on each waiting list
requires a $150 non-refundable fee.
Yet owner Jim Irsay, team president Bill Polian and senior vice president of sales and marketing Tom Zupancic all see a big opportunity for growth in Indianapolis' Hispanic community.
Starting this
season, the team's two pre-season home games and all eight
regular-season home games will air in Spanish on locally owned WSYW-AM 810 "La Que Buena" and WEDJ-FM 107.1 "Radio Latina"
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Forget stereotypes. Small businesses need insight and bilingual ads to
attract a population that will make up 25% of the U.S. by 2050
The Hispanic population, currently estimated by the U.S.
Census Bureau to be about 39.8 million, is one of the fastest-growing
groups in America, making up some 13.7% of the total population. If
current growth rates continue, Hispanics are projected to number 102.6
million by the year 2050 and will make up about 25% of the population.
What do Procter & Gamble (PG), Johnson & Johnson (JNJ), Verizon (VZ), and General Mills (GIS) have in common? All are pouring more advertising dollars into marketing aimed at Hispanics.
Last year, General Mills tripled its spending on commercials on
Spanish-language TV to more than $35 million, according to ad tracker
TNS Media Intelligence. "We've gone aggressively into Hispanic
marketing," explains the food company's Chief Marketing Officer Mark
Addicks, "because we're getting double-digit sales gains."
The top-selling brand in Latin America, GM is stepping up its efforts to woo the Hispanic market in the U.S.
A former General Motors executive once
said that when domestic car brands are in trouble, it's because their
buyers are too old, too white, and too Midwestern. That saying holds
true for a few of GM's (GM
) brands, which is why the auto maker, under the direction of GM-North
America President Gary L. Cowger, is targeting the Hispanic market ..
Hispanics
are an immigrant group like no other. Their huge numbers are challenging old assumptions about assimilation. Is America ready?
Maria Velazquez was born in a dingy hospital on the U.S.-Mexican border
and has been straddling the two nations ever since. The 36-year-old
daughter of a bracero, a Mexican migrant who tended California
strawberry and lettuce fields in the 1960s, she spent her first nine
years like a nomad, crossing the border with her family each summer to
follow her father to work. Then her parents and their six children
settled down in a Chicago barrio, where Maria learned English in the
local public school and met Carlos Velazquez, who had immigrated from
Mexico as a teenager.
The two married in 1984, when Maria was 17, and
relocated to nearby Cicero, Ill. Her parents returned to their homeland
the next year with five younger
