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How did Radio Latina got a #1 ranking on the internet?
RADIO
LATINA
EAGAVE
took over the Radio Latina websites in Indianapolis in 2008. The websites were
experiencing low traffic and were not being part of the overall
business and operation strategy for the radio station WEDJFM.
EAGAVE redesigned the webite making it more appealing to the young Hispanic radio listeners adding chat, radio stream, events and appealing graphics. Eagave also recommended creating several ad campaigns to increase
awareness among the radio listeners and engage them on using the
websites. Several radio campaigns were launched informing radio
listeners to go to the website sign up for the different ads and chat
with DJs.
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La
Lonchera Radio Latina – sign up for daily special at a designated
restaurant.
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Rompele
el Cochinito al Tapatio – Listen to specific song for one of the
DJs and get cash rewards.
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EL
Café del Dia - Users will go to the website on a daily basis
to check for free coffee at different locations.
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All
of these ad campaigns were sponsored by different clients.
The new design of the website in combination with these
different radio campaigns were a success and dramatically increased the
traffic and usage from a modest 10-20 visitors per day to a
significant 80-100 visitors daily. The website quickly became
listed as the #1 and #2 in most of the search engines surpassing well
established websites on the internet.
The following screen shot shows the
results of a search for Radio Latina as of 10/06/09. Radio Latina shows as #1 website ranked well above well established and older webpages on the internet.
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Created a very appealing website
with dynamic continent making it one of the most popular Radio
Latina bilingual website on the internet broadcasting daily ad
campaigns, radio stream of regional Mexican music, chat with DJs,
photo gallery, events, banner display.
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